Friday, April 11, 2014

5 Ways to Emulate Film with Digital Photography

Once upon a time...about 1 year ago I was in search of how to get my digital images to look more like film. Film was popping up everywhere & it looked amazing. I loved the versatility & magical quality of it.

I was tempted to go buy a film camera but I'd just invested $3400 on a Canon Mark III & I knew buying another $3500+ camera might entice my husband to murder me.

When trying to make digital emulate film I think an important disclosure is that nothing is going to be exact so don't expect that but you can get it really close...close enough people will wonder. Here's a few things we will discuss to get you headed in the right direction:

1. Using film emulating presets
2. Camera calibration & tone curve Settings
3. Changing your settings in camera
4. Shooting with gear that gives you more film like results
5. Hacking your camera with Dual ISO

Using Film Emulating Presets

A great thing beyond the dynamic range (how much range the camera can show from the darkest to lightest points in the image) of film is the color.

When you have a few hundred images from a wedding to turn around, not having to edit every single image for basic color is huge. There are two major film types you see everyone shooting & trying to emulate, which is Portra 400 & Fuji 400H.

With these films the skin tones are more a more distinct orange tone & greens are typically more blue based (rather than the yellow in digital).

So the first way you can achieve these color differences in digital photography is using Presets.

There's plenty of different versions of film presets out there now but popular ones are Replichrome & VSCO. They're great and have lots of options but can be a bit spendy.

You can also try making your own by watching online tutorials, there's tons available. You can watch the one I made here.

Or check out my version of film presets here, available for $7-10 in my shop.

When using presets its important to note that you wont get the best results unless you start with a correct exposure & white balance. I also recommend applying the presets on RAW files & not Jpegs. Also, there isn't a single preset, mine, VSCO or Replichrome thats going to be click and go everytime. You will need to do minor adjustments to white balance and tones but they will definitly get you started.

Tone Curve & Camera Calibration Settings


I suggest making these changes in camera raw but you can also do this in Lightroom.

With the edits, one of the main things about film is the push towards brightness and blacks without sacrificing detail.

You can do this by brightening the exposure & then bringing the highlights slider to the left to control loss of detail in the brighter areas. You have two areas that control your highlights. One in the basic adjustments panel and another in the tone curve panel. Play with both to see which you prefer. Typically the first is the better one to start with.

You also have a whites slider in your basic panel that you'll want to slide to the right typically to add a bit of pop to your whites.

Make sure not to over-brighten your image & take into account if your monitor has the brightness turned up or down (calibrating it is the best way around this issue) because that can really alter the way everyone else see's your image.


Now take the shadows slider found in the basics panel & lift your shadows by moving the slider to the right. Next lower the contrast with the contrast slider by sliding it to the left slightly.

Next take the blacks slider or the darks in the tone curve panel and moving them to add contrast back in.

Another great adjustment is the clarity slider found under your basic panel. Taking that down to somewhere aournd -10 helps to emulate the softness found in film.


To do this you can edit either the tone curve red, green & blue channels from the tone curve panel or you can use camera calibration. For tone curve you will click on the little icon in the bottom right of that panel area, see the image for example:

Next click channel & change from RGB to the different channels & adjust them to match the color tones of film. 

Now maybe this is overwhelming & most likely what will happen is you'll find something you like but it wont be anything like film. This is not an easy step & you have to be able to see colors in the highlights & lowlights & know that combinations of colors will = whatever result. 

So if this is too difficult don't worry, save whatever cool thing you came up with as a new crazy preset & enjoy it & let's move on to the next method. 

The other method but is using camera calibration which is the last section in your tool panel.

Here you can move the slider left & right to adjust the overall colors in your picture. Red looks good moved to the right.

Greens typically looks good moved to the right as well to add more blues in the greens like in film.

You can adjust the saturation down or up for both as needed as well.

You will find that moving one slider will make you need to adjust the others to compensate & find balance again. Play around with them & find something you like. You can also go up to your hue, balance, saturation panel and adjust colors further.

I could go into detail about how much or little to move these but the best thing you can do is compare it to a film image you took the same day or find one online that has a similar light & color palette to yours & work your colors to match.

Now that you did all that, you need to frost the cake as I say. You got a good thing going, but it needs the final polish. To really hone in on the film look adjust three final things.


The first is the grain amount, which you'll find in the effects panel. Film has grain so having no grain means your picy no looky like film. Play around with it & make sure your zoomed in to about 50-75% so you get a good grasp of the amount your adding.

Get it Right in Camera

Highlight Priority Mode:

Start by setting your (Canon) camera to Highlight Priority Mode which is a setting in your camera menu (If you have an entry level or older Dslr you might not have this). This setting helps retain detail in the highlights of your image which consequently allows you to shoot a little brighter exposures without blowing things out. This setting also adds noise to the shadows but film has grain so I think this just adds to it.


The next obvious setting is your exposure. Don't obliterate all detail by overexposing all of your images but do bump it up.You can set your blown highlight warning (located in your camera menu) to flash or use the histogram on your camera to make sure you don't over do it.

Shoot Raw:

Another setting to use is to shoot in RAW. This is important because you'll be editing the images in post to get the film look & doing this in RAW, as stated above, let's you adjust the settings almost as good as if you did it in camera.


Lastly, play around with the style setting. You can either set it to 'Faithful' which puts the contrast, saturation, sharpness & color tone to 0, or do what I prefer which is to to bring down the saturation & contrast one notch...find what works for you based on what look your trying to achieve.

Shoot Right

Choose the Right Lens:

Start with a good lens. Some lenses as you may have noticed, give you different amounts of contrast, colors, compression etc. Put every lens you own on your camera & take the same picture. Now compare the images on your computer. What lens gives you a better film look? For me the answer is both longer & prime lens's. Longer lens's compress the background & make the subject really stand out giving the image more dimension like film. A 100mm or 85mm would fit that description. I use an 85mm & shoot at wider apertures of 2.8 & below often for this reason.

*Also worth noting, is that most of the film images you see are shot at 85mm, so using the same focal length helps mimic the feel.

Find Good Light:

Next, shoot in good light. Open shade, window light, any softer light is great. Film has great light so if your taking a ton of pictures in terrible light your only making it harder for yourself because its one more thing you have to fix & it's the hardest thing. Harsher light is harder to make look like film because you'll have the shadows & blown highlight thing to fix that we talked about above. It can be done but it's just easier not to go there in my opinion. In situations like a wedding where you have no choice but to shoot in crappy light because of candids or where things are setup, then that just is what it is.

Use Fill Light:

Make sure to use a reflector or fill light if you can too. This will give you another layer of good light, filling in shadows & bringing attention to whatever it is your shooting, adding another layer of dimension. The white part of your reflector will give you a softer fill like film but you can also use bounced natural light from a large source or use your flash turned all the way down & heavily diffused.


Lastly some colors just photograph nicer & will give you the softer look you see in film. You'll notice a lot of pale colors like pinks & blues, metallic's, creams & blacks because they photograph so nicely.

Hack it Up

The D800 from Nikon, is rated as having better dynamic range so if you have one of those you're already ahead of me & other's with a Mark III. If you don't have a Nikon D800 but you want a comparable dynamic range then you can hack your camera.

Magic Lantern came up with Dual ISO which allows you to tap into a better dynamic range by sampling half of the sensor at ISO 100 & half the sensor at a higher ISO giving you closer to 14 stops. I'll be honest though, I'm not sure how I feel about it. There's extra steps you have to take to process the images & I think you sacrifice quality in doing this & then there's the fact that you're tinkering with such an expensive camera which kinda scares me.

Maybe Ill dare to try it in the future, but you can see for yourself in the meantime by watching this video I found which shows what you'd normally get with a Raw SOOC image versus the Dual ISO image & then research the pros & cons more for yourself & decide:

Thursday, April 3, 2014

Branding Your Business: Questions to ask

So I’ve had my branding revamp on my to-do list for a couple weeks now with no progress on my end. Today I decided I better just sit down & get to it since I feel like I’ve been avoiding it like dirty laundry.

It’s not that I’m not excited about having it re-done, I’m just scared.

I've realized over the years a sad truth. Im extremely indecisive. Gah. Working on it though.

On my branding this has been the most obvious as I've struggled to feel commited to any one look or feel. I want to make sure that whatever I decide on will be something that's timeless, that I can feel good about for a long time. I know the first step to this overhaul requires me to actually contemplate & define things I like so they can be curated and defined as a look to move forward with.

Easy enough right?

Customize with your branding,
I lean back in my desk chair, kick my feet up on the desk & twirl the tiny globe sitting on my desk. Maybe I can just write a style on each country, throw a dart & that will be it. No more worries. Let fate decide. I feel pleased with this solution as it abates me from coming to a decision.

But being indecisive as I am, I start wandering to the allure of a plan B. Those are always good. One is good, two is better. I look at my bookmark bar & see the Pinterest icon. Shining out at me like a little lighthouse saving me from stormy waters.

I click.

In comes the feed. Prepared to type, "Branding inspiration" into the Pinterest search bar but immediatley caught up in the wave of suggested pins loading beneath, I begin the scroll.

Its not a good thing. If you've been on there, you know my pain. It sucks you in like a neverending rabbit hole. Down you go. And when you look up you realize there was an apocalypse. Everyones gone and you dont even rememebr why you sat down 20 years ago and began the search.
I take a deep breath & move my right hand with my laft hand forcing it back up to the search bar, You can do it I coach myself.  In it goes. “Photography Branding” I type, pleased I’ve made it so far. The results are in.

After several minutes of scrolling through every type of branding you can imagine & pinning several things with abadon, I sit back. Alas, I found a few things that speak to me. I’m getting somewhere.

I click to go to the board of my accumulated branding pins thus far. I pinned two outfits…one classy & timeless & the other a bit slutty. What does this mean?

And I pinned a cupcake.

I wonder if my friend helping me with the re-branding will be able to interpret what all this means? My board is trying to say that I like completely opposite things mixed with tasty & fattening….maybe I should start over.  
Where am I going wrong? Everyone else's inspiration board looks like ad J Crew ad campaign layout. Mine looks confused.

I think back about the articles I've read on branding & fall back to the questions I need to answer to enable a more clear direction for my brand.

Who are my cients? 

What are they drawn to? 

How do I relate who I am & what I do best, to all of that?

How is it conveyed through fonts, media & design?

And what is my current story? 

Should I keep elements from my current branding and work them into whatever direction I want to move into or should I scrap it and start from scratch?

My Website
before rebranding

I decide to start with the golden question, "what demographic do I want to attract?" 

I know I prefer clients who have at least a mid-high range budget when it comes to Photography. Haggling over price is not the market I want to be in. Im a bit eccentric so clients who can appreciate my personality & not be turned off by it, would also be ideal. So no stuffy people. 

I struggle with jokes so people that are comfortable smiling and being in front of a camera is also ideal for me. 

High-school Senior photography for example, not ideal. They’re teens, going through a lot of changes, they’re finding themselves, they’ve taken plenty of selfies but when it comes to shooting, there’s definitely a warm up period where your trying to find common ground & put them at ease. But what do I do? I don’t know any age appropriate jokes & I go blank. This causes a sweaty panic which I try to hide by snapping too many photos so I don't have to make eye contact.

So the point of all that? Does there have to be one?

If there does, then its to be picky. Know what you are good at and shoot that. Don't try to do everything and end up mediocre or putting yourself in situations where you can't shine. Im a good photographer but certain shoots put me on edge and make it a struggle to give my best work.

I want people who have fun through the process & who are discerning but not overly critical. Who are fun loving & allow me to be myself because they’re outgoing and confident enough in themselves. 
So what appeals to this sort of client? And what appeals to me?  And how can I create an experience for them so the entire process is memorable and enjoyable?
Client Session Guide
after understanding my ideal client and
how to create an experience for them

Well, I know I like straightforward yet bold design mixed with touches of feminine & grandeur. But don’t ask me what that looks like as it comes together, but that’s why god made Dawn. And yes, I realize how terrible that sounds. I know she isn’t here for the sole purpose of working on my branding but let’s be honest, I’ll be as greedy with her time as she allows me to be. She totally rocks & if I can have her creative mind indulging my re-branding fancy then Ill take it!  

So what else? Well, I like information to be said in a way that’s entertaining & not monotonous. I think that’s pretty much everyone across the board these days though. We like to be entertained & have come to expect it. But there’s a fine balance between entertaining your client &, “your not funny”, “your trying to hard”.  I feel like my ideal client would appreciate all these same things because its straightforward but with touches that make it unique just like them. Hmmmm. My head fills with inspiration.

I visualize the perfect color palette & I paint…the beauty of it all starts coming together, forming a masterpiece. Goosebumps on my arms. It’s going to be amazing.  I glance back over at the globe & think about the design styles I had assigned each country. Europe is going to work perfect I decide as I grab a second dart & throw it towards LA. 
Check out my Pinterest Branding Board here to see as it comes together

Visit Dawn Aldermans Blog for branding & design sites

Business Cards
with my new branding
 and target demographic 

in mind
Blogging tips